Embedded Files
22News Weather App Promo
This high-energy showcase highlights the dedicated Weather App, designed to deliver a fast-paced, visually immersive experience that goes beyond standard headlines. While their News App provides a quick daily snapshot, this project focuses on the sophisticated, exclusive features—like hyper-local forecasting and advanced radar—unique to their standalone weather platform. By blending eye-catching motion graphics with relatable daily routines, the video demonstrates how this premium data integrates seamlessly into a user’s life, transforming a simple forecast into an essential lifestyle tool.
WWLP Almost 70 Years Promo
This promo was part of a strategic series celebrating a **70-plus-year legacy** of service to the community and the country. The creative challenge was to build a bridge from the station's deep historical roots to the current anchor team while navigating the legal complexities of talent still active in the industry. Rather than a standard retrospective, I designed a high-impact transition that leapt from our founding foundations directly into today's cutting-edge technology. It is a prime example of **strategic problem-solving**—turning a contractual hurdle into a streamlined narrative that honors heritage while keeping the focus firmly on the brand's forward progress.
🏅Night Before Christmas Promo
Holiday traditions are a cornerstone of brand loyalty, and this promo was part of a long-standing seasonal campaign designed to connect deeply with our audience. My focus was purely on the creative execution—taking a familiar message and finding a fresh, high-impact way to tell that story. While I’ve never been one to chase trophies, it was a rewarding experience to have the effort and craft behind this particular version recognized with a **first-place Promax award**.
For me, the real win is in the work itself—demonstrating that even a recurring annual project deserves the kind of strategic thinking and polished production that stands out on a national level.
For me, the real win is in the work itself—demonstrating that even a recurring annual project deserves the kind of strategic thinking and polished production that stands out on a national level.
The Weather Story - Spring
"The Weather Story" was a comprehensive campaign designed to bridge the gap between our weather and news teams, creating a single, unified brand identity. This particular piece was part of a larger, year-round series with dedicated promos tailored for every season, ensuring our message remained fresh and contextually relevant throughout the year.The project centered on cross-platform integration, aligning broadcast, mobile, and print collateral under one strategic umbrella. By maintaining this consistent narrative across every medium and every season, we built a deeper level of trust and authority with our audience, ensuring the brand’s voice remained powerful and cohesive regardless of how—or when—people engaged with us.
🏅Bishop Ordination & Installation Open
Continuing a long-standing tradition of supporting the Springfield Catholic Diocese, I designed this motion graphics open for the Ordination and Installation of Bishop-Elect William D. Byrne. For such a significant community milestone, the goal was to create a visual entry point that matched the weight and solemnity of the occasion.It was a highlight of the project when the Bishop personally shared his excitement and respect for how the piece turned out. While the focus is always on the quality of the work itself, having the craft behind it recognized with a Sound Bites award nomination for motion graphics was a meaningful nod to the detail that goes into representing these major regional moments.
22News I-Team Investigation Promo
This I-Team promo is one in a series designed to capture the grit and gravity of high-stakes investigative journalism. I intentionally developed a dark, ominous aesthetic to mirror the "back alley" nature of the sinister stories the team typically uncovers, creating a visual atmosphere that matches the weight of their reporting.To ensure this sub-brand remained anchored to the station's identity, I created a signature stripe visual that acted as a graphic bridge, tying the investigative look back into our core branding. This cohesive concept was executed across broadcast, web, mobile, and print, proving that even the most mood-driven campaigns can maintain total brand alignment while standing out as something unique and impactful.
The Holyoke St. Patrick's Parade Open
This project marks the grand re-introduction of a legendary New England tradition: the Holyoke St. Patrick's Parade. Created by me as the official broadcast open, this piece signals a historic homecoming as the event returns to 22News, the station that originally produced and televised the parade for over two decades. As one of the largest Irish heritage celebrations in the United States and a designated "Local Legacy" by the Library of Congress, the parade is a pillar of Western Massachusetts culture. I crafted this visual experience to bridge archival reverence and modern, cinematic energy—honoring a 70-year history that has hosted figures like John F. Kennedy while launching a vibrant new era of storytelling. This open isn't just a technical start to a broadcast; it is a celebration of community identity and the enduring prestige of the Pioneer Valley's greatest tradition.
Report abuse